haku: @author Wood, E. / yhteensä: 3
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| Tekijä: | Jallat, F. Wood, E. |
| Otsikko: | Exploring "deep" and "wide" stakeholder relations in service activity |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:9-10, p. 1013-1024 |
| Asiasana: | culture stakeholders service case studies |
| Kieli: | eng |
| Tiivistelmä: | This article aims at offering several useful paths of thought on a "deepened" and "widened" approach to the notion of interface (here as: int-f.), taking into account several types of stakeholders (here as: s-hldrs.) in the exchange. Three case studies are developed and organized around the two dimensions which seem essential in int-f. management. Due to the very essence of service being linked to relations and exchanges, it seems important that the range of s-hldrs. (in)directly influencing service processes should be taken into consideration. |
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