haku: @author Johar, J.S. / yhteensä: 3
viite: 1 / 3
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| Tekijä: | Sirgy, M.J. Johar, J.S. Gao, T. |
| Otsikko: | Toward a code of ethics for marketing educators |
| Lehti: | Journal of Business Ethics
2005 : JAN I, VOL. 63:1, p. 1-20 |
| Asiasana: | business ethics codes of practice marketing education |
| Kieli: | eng |
| Tiivistelmä: | This article reports on a descriptive study involving a survey of marketing educators in which survey respondents were asked to rate the extent to which certain behaviors are considered acceptable or unacceptable. The results identified certain behaviors deemed unacceptable by the vast majority of survey respondents. This evidence of hypernorms within the community of marketing educators was used to propose an initial code of ethics. |
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