haku: @author Ellis, P.D. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Ellis, P.D. |
| Otsikko: | Market orientation and performance: a meta-analysis and cross-national comparisons |
| Lehti: | Journal of Management Studies
2006 : JUL, VOL. 43:5, p. 1089-1107 |
| Asiasana: | country comparisons market orientation performance measurement |
| Kieli: | eng |
| Tiivistelmä: | This study extends previous research in the field of market orientation by: (1) providing evidence of measurement moderators that inhibit the generalization of results obtained from studies using different scales and performance variables; (2) establishing benchmark effect sizes for specific regions around the world; and (3) revealing that the managerial value of a market orientation is significantly affected by the cultural and economic characteristics of the host country. |
SCIMA