haku: @author Melewar, T.C. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Argyriou, E. Kitchen, P. Melewar, T.C. |
| Otsikko: | The relationship between corporate websites and brand equity: a conceptual framework and research agenda |
| Lehti: | International Journal of Market Research
2006 : VOL. 48:5, p.575-599 |
| Asiasana: | brands |
| Vapaa asiasana: | equity corporate websites |
| Kieli: | eng |
| Tiivistelmä: | This paper develops a series of propositions to present how corporate brand entities can manage their brand equity at their corporate website interface. Based on existing conceptual and empirical data it presents a theoretical framework and research agenda of such a relationship. |
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