haku: @freeterm destination selection / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Shukla, P. Brown, J. Harper, D. |
| Otsikko: | Image association and European capital of culture: Empirical insights through the case study of Liverpool |
| Lehti: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2006 : VOL 61:4, p. 6-12 |
| Asiasana: | culture image |
| Vapaa asiasana: | capital of culture destination selection Livrepool |
| Kieli: | eng |
| Tiivistelmä: | This article discusses an empirical test of determinants related to tourism using Liverpool as a case study due to its selection as the European capital of culture for 2008. The results contribute to the ongoing debate on destination image association by providing empirical evidence through the case study of Liverpool how consumers relate to a destination and especially a capital of culture. The results suggest important implications for strategic image management. |
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