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| Tekijä: | Hsu, H-C. Lai, C-S. Chen, C-H. |
| Otsikko: | Extrinsic cue of warranty by selling through a reputable website |
| Lehti: | Journal of Advertising Research
2007 : VOL. 47:2, p. 158-164 |
| Asiasana: | brands internet reputation |
| Vapaa asiasana: | digital cameras website |
| Kieli: | eng |
| Tiivistelmä: | The purpose of this study is to investigate the interactive effects of website reputation, manufacturer brand on electronic commerce. The findings of a survey of 543 internet users suggests that not only the big brands are benefiting from online marketing, but lesser known manufacturers can also use a reputable retailer brand as a quality endorser. |
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