haku: @author Haenlein, M. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Haenlein, M. Kaplan, A.M. Beeser, A.J. |
| Otsikko: | A model to determine customer lifetime value in a retail banking context |
| Lehti: | European Management Journal
2007 : VOL. 25:3, p. 221-234 |
| Asiasana: | customer relationship management (crm) markov chains retail banking |
| Vapaa asiasana: | customer lifetime value |
| Kieli: | eng |
| Tiivistelmä: | The banking industry has faced new challenges during the past decades which has lead to retail banks focusing more on their operations which in turn have increased the importance of mergers and acquisitions. Moreover, the valuation of customers has become more important, because from a marketing point of view M&A transactions are nothing but acqusitions of the customer base of one company by another one. The paer provides s customer valuation model that takes into account the specific requirements of this industry. |
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