haku: @author Warren, K. / yhteensä: 3
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| Tekijä: | Warren, K. |
| Otsikko: | Invisible ink |
| Lehti: | Business Strategy Review
2004 : WINTER, VOL. 15:4, p. 57-65 |
| Asiasana: | management strategic planning organizational behaviour European Union |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the role of intangible factors (e.g. staff skills, business relationships, reputation) playing in the strategy and performance (here as: perf.) of commercial organizations. It is argued that investors have little possibilities of estimating the strength of a firm's strategy, or understanding likely value and perf. prospects unless they understand how these 'soft' factors actually work through the business system in driving performance. |
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