haku: @author Moat, R. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Birnik, A. Moat, R. |
| Otsikko: | Developing actionable strategy |
| Lehti: | Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 28-33 |
| Asiasana: | strategic management strategic planning organizational effectiveness |
| Kieli: | eng |
| Tiivistelmä: | A great strategy does not assure marketplace success unless accompanied by a clear action plan. The article authors believe that it is critical to have everyone involved in managing strategy reading off the same page. Literally. |
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