haku: @author Correia, A. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Correia, A. Santos, C. M. Barros, C. P. |
| Otsikko: | Tourism in Latin America: A choice analysis |
| Lehti: | Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 610-629 |
| Asiasana: | tourism market segmentation logit models consumer choice Latin America Portugal |
| Vapaa asiasana: | destination choice mixed logit model |
| Kieli: | eng |
| Tiivistelmä: | In this article an economic model testing is utilized to explain what led tourists to choose a certain vacation destination. In this case the mixed logit model is used to analyze questionnaire data from 1097 Portuguese traveling to Latin America in charter flights. The heterogeneous and homogenous explanatory variables show that strategies by clusters are needed. |
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