haku: @author Sousa, C.M.P. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Sousa, C.M.P. Bradley, F. |
| Otsikko: | Cultural distance and psychic distance: Refinements in conceptualisation and measurement |
| Lehti: | Journal of Marketing Management
2008 : JUL, VOL. 24:5-6, p. 467-488 |
| Asiasana: | marketing research literature review |
| Vapaa asiasana: | cultural distance psychic distance |
| Kieli: | eng |
| Tiivistelmä: | In the literature (here as: lit.) of marketing, cultural and psychic distance are two concepts that are widely used to assess the differences btw. countries. This study aims at drawing attention of researchers and managers (here as: r. and m.) to the general failure in the lit. to make the difference btw. the concepts of cultural and psychic distance. A large number of studies are found to use both concepts interchangeably with no clear distinction btw. them. However, these concepts are conceptually distinct, addressing different phenomena. A framework is proposed allowing r. and m. to recognise the exclusive properties of the two concepts. |
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