haku: @author Zupancic, D. / yhteensä: 3
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| Tekijä: | Zupancic, D. Neckermann, S. |
| Otsikko: | Targeting the US market from Europe: Lapp Group |
| Lehti: | European business forum EBF
2007 : SUMMER, 29, p. 46-49 |
| Asiasana: | marketing strategy case studies subsidiary companies cables industry markets USA Europe |
| Kieli: | eng |
| Tiivistelmä: | Lapp Group engaged in a thorough analysis of its U.S. strategy when faced with flat growth in a crucial subsidiary which was founded 30 years ago. Discussed is a six-point plan set out to develop a new strategy and resolve its marketing problems. |
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