haku: @author Mitchell, A. A. / yhteensä: 3
viite: 2 / 3
Tekijä: | Mitchell, A. A. |
Otsikko: | The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement. |
Lehti: | Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 12-24 |
Asiasana: | CONSUMER RESEARCH ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS BRANDS BRAND CHOICE |
Kieli: | eng |
Tiivistelmä: |
SCIMA