haku: @author Nicholson, P. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Nicholson, P. |
| Otsikko: | Marketing : reconcilier les hommes d'etude et les decideurs = Marketing : reconciling decision makers and those who do studies. |
| Lehti: | Revue Francaise de Gestion
1987 : JAN-FEB, 6, p. 22-32 |
| Asiasana: | DECISION MAKING MARKETING RESEARCH SURVEYS MARKET RESEARCH |
| Kieli: | fre |
| Tiivistelmä: | The complexity of interaction between those who make decisions undoubtedly explains why the two are so often at odds with each other. This question is examined in an area seldom studied from this perspective before: marketing. An inquiry carried out among marketing directors and researchers allowed to identify the main causes of their uneasy relationship and to envisage possible solutions to this undoubtedly problematic question. |
SCIMA