haku: @author Riekhof, H-C. / yhteensä: 3
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| Tekijä: | Riekhof, H-C. |
| Otsikko: | Strategien des Innovationsmanagements. Rollenverteilung und Motivationssysteme in Innovationsprozess. |
| Lehti: | Zeitschrift Führung + Organisation
1987 : JAN, VOL. 56:1, p. 14-19 |
| Asiasana: | INNOVATION MOTIVATION STRATEGY |
| Kieli: | ger |
| Tiivistelmä: | A company's capacity for innovation does not arise by chance - it can be improved systematically by implementation of innovative strategies. Innovation management involves satisfying the necessary personnel requirements and at the same time making any necessary structural adjustments so that creative processes are allowed to develop freely. Workers at all corporate levels are involved in this process. As the problems of motivation differ considerably, a system of incentives must be developed which responds to the demands of the innovation process. |
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