haku: @author Mazanec, J. A. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Mazanec, J. A. |
| Otsikko: | A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study. |
| Lehti: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77 |
| Asiasana: | MARKET RESEARCH ADVERTISING EXPENDITURE TOURIST INDUSTRY PLANNING MODELS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA