haku: @author Migliore, R. H. / yhteensä: 3
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| Tekijä: | Migliore, R. H. Ringness, R. C. |
| Otsikko: | Nailing down a future for a small wood-products business. (Case history.) |
| Lehti: | Planning Review
1987 : MAY/JUN, VOL. 15:3, p. 30-37 |
| Asiasana: | CORPORATE STRATEGY SMALL BUSINESS WOODWORKING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Liberty Industries specialized in wood products in 1964. When the 3-person firm decided to increase field-sales, it hired a marketing manager.Sales rose more than 13 times between 1972-1979. The early 1980s brought frustrations and concern. A Strategic/Planning Management Committee was formed to examine past successes and failures and to work out a long-term strategic plan. Now the firm's future seems more promising than ever before. |
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