haku: @author Cameron, T. A. / yhteensä: 3
viite: 3 / 3
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Tekijä: | Cameron, T. A. James, M. D. |
Otsikko: | Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure. |
Lehti: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 389-395 |
Asiasana: | MARKET RESEARCH EVALUATION |
Kieli: | eng |
Tiivistelmä: | Close-ended contingent valuation surveys are used to access in hypothetical markets and recently have been applied widely to the valuation of /non-market/ environmental resources. The interviewing strategy holds considerable promise for more general market research applications. The author describe a new maximum likelihood estimation technique for use with these special data. |
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