haku: @author Lumpkin, J. R. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Lumpkin, J. R. Festervand, T. A. |
| Otsikko: | Purchase information sources of the elderly. |
| Lehti: | Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. 31-43 |
| Asiasana: | CONSUMER BEHAVIOUR RETIREMENT PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | The first objective of this research is to develop a typology of information sources for the elderly and determine whether this typology is unique to the elderly or is a global typology. Additional objectives include the determination of the importance of the various sources in the purchasing decesions of the elderly and nonelderly. Finally, segments within the elderly population are identified using information-source usage as a basis. |
SCIMA