haku: @author Black, W. C. / yhteensä: 3
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| Tekijä: | Allaway, A. W. Black, W. C. Mason, J. B. |
| Otsikko: | Marketing strategies and the business cycle. |
| Lehti: | Journal of General Management
1988 : SPRING, VOL. 13:3, p. 52-67 |
| Asiasana: | STRATEGIC PLANNING BUSINESS CYCLES GROWTH POSITIONING |
| Kieli: | eng |
| Tiivistelmä: | The underlying bases for long-term macroeconomic trends in the economy are reviewed. Appropriate marketing responses at the level of the firm to the various phases of cyclical economic activity are highlighted. The basic mechanism of Kondratieff waves are referred to when treating the undersupply and oversupply of basic commodities. The main long-term swings are identified and case illustrations are used to indicate how the changes can be built into the strategic planning process. |
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