haku: @author Davis, B. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Davis, B. French, W. A. |
| Otsikko: | Exploring advertising usage segments among the aged. |
| Lehti: | Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 22-29 |
| Asiasana: | ADVERTISING RESEARCH MARKET SEGMENTATION AGEING |
| Kieli: | eng |
| Tiivistelmä: | Older Americans have attracted growing attention as consumers because the elderly market is increasing in size, and it has become more potent in terms of discretionary income. The researchers have already recognized the heterogenity of the elderly. Now the diversity of the elderly is assessed with regard to use of advertising as a prime source of information in making purchase decisions. |
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