haku: @author Laban, J. / yhteensä: 3
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| Tekijä: | Laban, J. |
| Otsikko: | Le marketing des nouvelles technologies. |
| Lehti: | Revue Francaise de Gestion
1989 : JAN-FEB, 72, p. 88-96 |
| Asiasana: | HIGH TECHNOLOGY INDUSTRIAL MARKETING |
| Kieli: | fre |
| Tiivistelmä: | The development of new technologies has affected key functions of the enterprise. Marketing ovbiously must react to these evolutions. In order to meet this challenge, it is essential to revise one's job skills and to attach greater importance to dialogue, cooperation and information. The mission of marketing has become to search new applications of a technology in new markets. Marketing must concentrate on listening to and cooperating with partners within and outside the company, quick reaction to changes, and adaptability. |
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