haku: @author Trumbly, J. E. / yhteensä: 3
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| Tekijä: | Trumbly, J. E. Arnold, D. R. |
| Otsikko: | Internal marketing of a management information system. |
| Lehti: | Journal of Systems Management
1989 : JUN, VOL. 40:6, p. 26-30 |
| Asiasana: | MARKETING MIS |
| Kieli: | eng |
| Tiivistelmä: | There are four main parts of the marketing mix in the traditional sense: product, price, distribution and promotion. In this order examples are provided to demonstrate how they can be applied to the internal marketing of a management information system. Some parts of the marketing mix cannot be applied in their traditional marketing role, but all can be applied directly. Like any marketing manager, the system designer must market the new system. |
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