haku: @author Min Han, C. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Min Han, C. |
| Otsikko: | Country image : halo or summary construct? |
| Lehti: | Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 222-229 |
| Asiasana: | PRODUCT IMAGE CONSUMER CHOICE COLOUR TELEVISION CARS |
| Kieli: | eng |
| Tiivistelmä: | The role of country image in consumer evaluations of TV sets and automobiles is examined. Country image is defined as consumers' general perceptions of quality for products made in a given country.A study was designed to test two alternative views about the role of country image in product evaluation- the halo and summary construct models. The results suggest structural relationships between country image, beliefs about product attributes, and brand attitude. |
SCIMA