haku: @author Shalofsky, I. / yhteensä: 3
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| Tekijä: | Shalofsky, I. |
| Otsikko: | What price market research? the ESOMAR survey of market research prices in Europe. |
| Lehti: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 67-80 |
| Asiasana: | MARKET RESEARCH PRICING EUROPE, WEST |
| Kieli: | eng |
| Tiivistelmä: | The main results of the recent 1988 update of the ESOMAR Market Research Prices Study are presented. The prices of four quantitative and two qualitative projects in 14 countries are compared. The findings are compared to the former ESOMAR surveys in 1982 and 1986. The overall picture can give a potential buyer of research a reasonable idea of what price levels to expect today. |
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