haku: @author Umesh, U. N. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Umesh, U. N. Pettit, K. L. Bozman, C. S. |
| Otsikko: | Shopping model of the time-sensitive consumer. |
| Lehti: | Decision Sciences
1989 : FALL, VOL. 20:4, p. 715-729 |
| Asiasana: | BRAND CHOICE CONSUMER BEHAVIOUR MARKETING MANAGEMENT MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | The shopping behavior of time-sensitive consumers is modelled. Consumers are assumed to balance costs of shopping times with non-time cost of shopping (inc. storage costs). Propositions are derived and tested using this optimization model. Deal proneness is also modelled and tested. The empirical results support the derived models. |
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