haku: @author Cook, W.A. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Cook, W.A. |
| Otsikko: | On values and the valued |
| Lehti: | Journal of Advertising Research
1988 : FEB-MAR, VOL. 28:1, p.7-8 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Review of editorials on advertising research. Rules of advertising. Responsibilities in telephone interviews and role in marketing, and research. The Importance of the consumer. Agency mergers. Need to integrate the measurement of values to consumer behaviour in marketing research. |
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