haku: @author Tansuhaj, P. / yhteensä: 3
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| Tekijä: | Foxman, E Tansuhaj, P. Ekstrom, K. |
| Otsikko: | Family Members' Perceptions of Adolescents' influence in Family Decision Making |
| Lehti: | Journal of Consumer Research
1989 : MARCH, VOL, 15, p.482-491 |
| Asiasana: | FAMILIES CONSUMER CHOICE CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Recent changes in demographic and household structure seem to have increased children's impact on their parents' decision. The family triads- mother, father, and child- are examined to give a more realistic picture of family influence relationships.Mothers, fathers, and children all rated children as having some impact on purchase decision for a variety of products. |
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