haku: @author Zimmermann, R. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Zimmermann, R. |
| Otsikko: | Lassen Sie alle Ihre Kollegen den Markt "fuehlen". Das bringt Markt-Denken und Markt-Verhalten in den letzten Winkel des Unternehmens |
| Lehti: | Marketing Journal
1989 : FEB/MARCH, VOL. 22:1, p.42-45 |
| Asiasana: | MARKETING |
| Kieli: | ger |
| Tiivistelmä: | The author states that much more market orientation is needed and a new market culture should be developed in undertakings. A new form of cooperation is to be developed which is based on a new, all round market philosophy, where each of the participants have their definite role and duties. |
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