haku: @author Tescher, P. M. / yhteensä: 3
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| Tekijä: | Hoefner, K. Tescher, P. M. |
| Otsikko: | Marketing-Ratgeber: Frage 62 Nutzen Sie wirklich alle Quellen fuer "neue" Produkte? |
| Lehti: | Marketing Journal
1989 : DEC, VOL. 22:6, p.562-563 |
| Asiasana: | MARKETING SALES |
| Kieli: | ger |
| Tiivistelmä: | The authors discuss the problem if all resources are made use of or not in the case of new products. There are three sources of energy: the firm itself, the partners and the whole world. The internal reserves must be looked for, the clients' ideas must be listened to, and there are ideas in the world market that can be useful as well. |
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