haku: @author Hoefner, K. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Hoefner, K. Tescher, P. M. |
| Otsikko: | Marketing-Ratgeber: Frage 61 Ist Ihr Leistungs-Angebot wirklich zukunfts-orientiert? |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.442-443 |
| Asiasana: | MARKETING SALES |
| Kieli: | ger |
| Tiivistelmä: | The authors advices aim at those who feel that their firm is stagnating, their products lag behind the others in market. It should be examined carefully how wide, how long, how deep and how constant the assortments are. Also the effects of outward influences should be checked. |
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