haku: @author Gunter, B. / yhteensä: 3
viite: 3 / 3
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Tekijä: | Gunter, B. Fliess, S. |
Otsikko: | Effizientes Informationsmanagement im Vertrieb (Efficient information management in marketing) |
Lehti: | Marktforschung und Management
1990 : VOL. 34:1, p. 29-34 |
Asiasana: | MARKETING INFORMATION DATA PROCESSING |
Kieli: | ger |
Tiivistelmä: | This is a theoretical treatment of the problem of information management in marketing, dealing with the problem of information selection (through criteria of utility, acceptance and cost-effectivity) and the problem of organisation of the information selected (the structure of the data bank to be built up). |
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