haku: @author Yeh, C. H. / yhteensä: 3
viite: 2 / 3
| Tekijä: | McNeal, J. Yeh, C. H. |
| Otsikko: | Taiwanese children as consumers. |
| Lehti: | European Journal of Marketing
1990 : VOL. 24:10, p. 32-43 |
| Asiasana: | CONSUMER BEHAVIOUR CHILDREN TAIWAN USA |
| Kieli: | eng |
| Tiivistelmä: | Texas A+M University formulated a new program in 1988 the goal of which was to gather and update information on children's consumer behaviour from around the world. A study was undertaken in Taiwan to provide a description of the consumer socialization process. Findings on Taiwanese children's weekly income, spending and saving, their independent shopping trips are presented and compared to those of American children. The study showed that children of Taiwan behave very much like American children. The greatest difference found was that they spend less and save more. Cultural determinants of children's behaviour are considered. |
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