haku: @author Rose, J. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Hayward, W. Rose, J. |
| Otsikko: | "We'll meet again ...": repeat attendance at group discussions - does it matter? |
| Lehti: | Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 377-407 |
| Asiasana: | GROUPS GROUP DYNAMICS ATTITUDES RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This paper outlines the findings of a research programme on repeat attendance at group discussions. First, literature research was made, then telephone research was conducted. Respondents sample is summarized, their attitudes and feelings before and after attending a group discussion are assessed, attitudional differences between experienced and unexperienced respondents are explored. Objective assessment of group processes gave contradictory evidence as to the influence of previous experience on group dynamics, while assessment of group content narrowed the gap to virtual nothing. No deleterious effect of previous attendance was found. |
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