haku: @author Dudey, M. / yhteensä: 3
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| Tekijä: | Dudey, M. |
| Otsikko: | Competition by choice: the effect of consumer search on firm location decisions |
| Lehti: | American Economic Review
1990 : DEC, VOL. 80:5, p. 1092-1104 |
| Asiasana: | RETAIL LOCATION COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | If consumers find it more convenient to compare the offerings of firms that are located close together, then firm location can influence consumer search pattens. Firm location choice is analyzed under the assumption that consumers are limited in their ability to compare prices across locations. Firms that cluster together attract consumers by facilitating price comparison, but clustering increases the intensity of local competition. A simple model is constructed showing that firms may choose head-on competition by locating together. The analysis applies to markets in which consumers visit firms to learn prices, advertising and telephone search are assumed to play a negligible role. |
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