haku: @author Reuter, A. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Reuter, A. |
| Otsikko: | Euro-Marketing: Betriebswirtschaftlicher Wunsch und europarechtliche Wirklichkeit = Euro marketing: managerial desire and the reality of European Community law |
| Lehti: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1991 : JAN, VOL. 43:1, p. 75-87 |
| Asiasana: | INTERNATIONAL MARKETING EUROPE COMPETITION ADVERTISING LAW |
| Kieli: | ger |
| Tiivistelmä: | European Community law and the national unfair competition rules take the economic desire for Euro-marketing into account to a very limited extent only. Generally speaking, the concept of territoriality applies, pursuant to which acts of competition are subject to the law of the state in which they were committed. Advertising campaigns are "committed" within this meaning in all states in which the campaign was made, or in which the campaign spills over to a not entirely insubstantial extent. Practically speaking, companies engaged in international marketing have thus to observe what could be called a "worst-favoured nation rule". Exceptions to this concept of territoriality remain singular. |
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