haku: @author Louter, P. J. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Louter, P. J. Ouwerkerk, C. Bakker, B. A. |
| Otsikko: | An inquiry into successful exporting. |
| Lehti: | European Journal of Marketing
1991 : VOL. 25:6, p. 7-23 |
| Asiasana: | EXPORTING INTERNATIONAL MARKETING NETHERLANDS |
| Kieli: | eng |
| Tiivistelmä: | Relevant literature concerning previous research into export success is discussed. An empirical research of 165 small and medium-sized firms in the Netherlands explores differences in export success between companies; firm characteristics, marketing strategy, and attitude are investigated. Results show that the most important universal success factors are: unique products, good quality, good contacts, focus strategy, commitment towards exporting, market knowldge, and effective use of distribution channels. How to increase the chances of export success is suggested. |
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