haku: @author Belz, Ch. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Belz, Ch. |
| Otsikko: | Die Beschrankung der Absatzkanale als Marketing-Strategie (The limiting of sales channels as a marketing strategy) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:1, p. 27-40 |
| Asiasana: | MARKETING CHANNELS |
| Kieli: | ger |
| Tiivistelmä: | The splitting into parts of marketing, the jungle of after sale services is a big problem in today's world. Selective marketing, the concentration on definite marketing channels, marketing philosophies (integrated marketing, experience marketing, franchising, professionalism) are solutions suggested by the author. |
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