haku: @author Sturm, S. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Sturm, S. |
| Otsikko: | Bei Anruf Tausch (If requested give a new one) |
| Lehti: | Manager Magazin
1991 : VOL. 21:7, p. 128-133 |
| Asiasana: | CONSUMER SATISFACTION COMPLAINTS |
| Kieli: | ger |
| Tiivistelmä: | Copier producer Rank Xerox based its strategy on consumer satisfaction. Every faulty machine is replaced by a new one within three years from purchase and complaints are stored and processed in a complicated computer-based data bank. This is a precious source of product innovation and quality improvement. |
SCIMA