haku: @author Prutton, I. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Phillips, A. Parfitt, J. Prutton, I. |
| Otsikko: | Developing a rounder tea |
| Lehti: | Marketing and Research Today
1991 : FEBR, VOL. 19, p.3-13 |
| Asiasana: | PRODUCT DEVELOPMENT BRANDS NEW PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | This paper which won the Award for the best paper on New Product Development shows how an aesthetic benefit can add to the perceived quality of a product. It is also demonstrated how an ad-hoc panel can be used to provide reliable test market data on how a new brand will perform. |
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