haku: @author O'Brien, S. / yhteensä: 3
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| Tekijä: | O'Brien, S. |
| Otsikko: | The role of data fusion in actionable media targeting in the 1990's |
| Lehti: | Marketing and Research Today
1991 : FEBR, VOL. 19, p.15-22 |
| Asiasana: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS DATA BASES |
| Kieli: | eng |
| Tiivistelmä: | To satisfy the needs of media planning in the 1990's, new techniques are necessary. The fusion of two of the largest databases in Britain is examined. This fused database, entitled Target Group ratings, could radically change the face of media buying. |
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