haku: @author Burnett, M.S. / yhteensä: 3
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Tekijä: | Kolbe, R.H. Burnett, M.S. |
Otsikko: | Content-analysis research: an examination of applications with directives for improving research reliability and objectivity |
Lehti: | Journal of Consumer Research
1991 : VOL. 18:2, p.243-250 |
Asiasana: | CONSUMER BEHAVIOUR |
Kieli: | eng |
Tiivistelmä: | The authors review and synthesize published studies on the method of content-analysis. Kassarian's critical guidelines were used and extended by giving an empirical investigation of multiple dimensions of objectivity. The application of content-analysis methods generally needs an improvement. The paper suggests calculation methods of reliability coefficients and improvements in objectivity and reliability. |
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