haku: @author Pfeffer, J. / yhteensä: 30
viite: 9 / 30
| Tekijä: | Pfeffer, J. |
| Otsikko: | Competitive advantage through people |
| Lehti: | California Management Review
1994 : WINTER, VOL. 36:2, p. 9-28 |
| Asiasana: | COMPETITIVE ADVANTAGE TECHNOLOGY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Suppose that in 1972, someone asked you to pick the five companies that would provide the greatest return to stockholders over the next 20 years. And suppose that you had access to books on competitive success that were not even written. How would you approach your assigment? In order to earn tremendous economic returns, the companies you pick should have som sustainable competitive advantage, something that distinguishes them form their competitors. |
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