haku: @author Cavusgil, S. T. / yhteensä: 30
viite: 10 / 30
| Tekijä: | Zou, S. Cavusgil, S. T. |
| Otsikko: | Global strategy: A review and an integrated conceptual framework |
| Lehti: | European Journal of Marketing
1996 : VOL. 30:1, p. 52-69 |
| Asiasana: | INDUSTRIES COMPETITIVE ADVANTAGE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified theory. Identifies gaps in the literature as the contributors to its current state: lack of integration of the diverse perspectives and domination by the industrial organization (IO) theoretical view. Attempts to integrate the diverse perspectives of global strategy into a six-dimension global strategy construct, and to integrate the IO-based theory with the resource-based theory of strategy and competitive advantage. |
SCIMA