haku: @indexterm Rate of profit / yhteensä: 30
viite: 5 / 30
| Tekijä: | Oczkowski, E. Farrell, M. |
| Otsikko: | Discriminating between measurement scales using non-nested tests and two-stage least squares estimators: the case of market orientation |
| Lehti: | International Journal of Research in Marketing
1998 : OCT, VOL. 15:4, p. 349-366 |
| Asiasana: | RATE OF PROFIT MARKETING MARKETS |
| Kieli: | eng |
| Tiivistelmä: | The use of multi-item scales in marketing research is common practice, with many researcher's borrowing "off the shelf" scales. Yet, there is little literature which provides researchers with techniques for discriminating between prima facie, similar measures of constructs. This study develops a simple procedure for discriminating between measurement scales, combining non-nested econometric tests with two-stage least squares (2SLS) estimators for latent variables. |
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