haku: @freeterm business intelligence / yhteensä: 30
viite: 19 / 30
| Tekijä: | Rouach, D. Santi, P. |
| Otsikko: | Competitive intelligence adds value: Five intelligence attitudes |
| Lehti: | European Management Journal
2001 : OCT, VOL. 19:5, p. 552-559 |
| Asiasana: | Competitive advantage Strategy |
| Vapaa asiasana: | Business intelligence Competitive intelligence |
| Kieli: | eng |
| Tiivistelmä: | Competitive intelligence tracks the activity of direct and indirect competitors in a range of fields: general business activity, business development, strategy and tactics in different sectors or new activities (sometimes designed to confuse and mislead), market penetration, patent registration, research activity and so on. The authors report on the growing importance of competitive intelligence as a management practice in the majority of leading companies. Reviewing the history and definition of competitive intelligence, they then go on to distinguish types of competitive intelligence, to analyse the competitive intelligence process, and identify five categories of attitudes towards competitive intelligence. The advantages of this practice are set out in the conclusion. |
SCIMA