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| Tekijä: | Clark, T. Greatbatch, D. |
| Otsikko: | Management fashion as image-spectacle: The production of best-selling management books |
| Lehti: | Management Communication Quarterly
2004 : FEB, VOL. 17:3, p. 396-424 |
| Asiasana: | Management Literature |
| Kieli: | eng |
| Tiivistelmä: | Drawing on the work of G.Debords Society of the Spectacle and D. Boorstins The Image, this article argues that aesthetic and management fashions are not separate forms, both representing the preeminence of the image spectacle. Central to this is the increasing emergence of pseudoevents and synthetic products. Using empirical findings from a study of the production of six best-selling management books, it shows that they are manufactured co-productions resulting from intricate editorial process in which the original ideas are moulded in order for them to have a positive impact on the intended audience. Central to this is a set of conventions. The editorial process thus seeks to enhance the aesthetic attractiveness of the ideas. |
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