haku: @author Hinterhuber, H. H. / yhteensä: 30
viite: 26 / 30
| Tekijä: | Hinterhuber, H. H. |
| Otsikko: | Die Wahl der "vorteilhaften" Strategie. Ein System, das mit Computerunterstützung die Zukunft gedanklich "greifbarer" macht und bei der Strategieplanung mehr Sicherheit bringt. |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1987 : VOL. 56:2, p. 88-93 |
| Asiasana: | CORPORATE STRATEGY PLANNING COMPUTERS |
| Kieli: | ger |
| Tiivistelmä: | Numerous strategies are formulated superficially and are checked even more superficially by the company management before they are adopted. The system presented here permits strategies to be assessed quantitatively. "Success" is no long assumed. A profound attempt is definitely made to prove the advantages of a strategy. The fact that the future remains uncertain thereby is undisputed, but, mentally it is more "tangible". It is not a replacement that is persuaded with this system, but a supplementation of creativity and phantasy in the sense of a critical, rational counterpart and per computer. |
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