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| Tekijä: | Koppius, O.R. Heck, E. van Wolters, M.J.J. |
| Otsikko: | The importance of product representation online: empirical results of implications for electronic markets |
| Lehti: | Decision Support Systems
2004 : NOV, VOL. 38:2, p. 161-169 |
| Asiasana: | Auctions Electronic commerce Pricing |
| Kieli: | eng |
| Tiivistelmä: | This article examines the effects of online product representation at a Dutch flower auction. The auction replaced the physical showcasing of an item on sale with a presentation of the item on a screen to buyers in the auction hall. The analysis of transaction data revealed a decrease in prices after the implementation of screen auctioning. The authors conclude that deficient product representation may be a partial explanation to reduced prices in electronic markets. |
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