haku: @journal_id 1454 / yhteensä: 303
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| Tekijä: | Borgerson, J.L. |
| Otsikko: | Corporate communication, ethics, and operational identity: a case study of Benetton |
| Lehti: | Business Ethics
2009 : JUL, VOL 18:3 p. 209-223 |
| Asiasana: | organizational culture ethics employees RETAILING brands managers |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates conceptual and strategic relationships between corporate identity, organizational identity and ethics, utilizing the Benetton Corporation as an illustrative case study. This multi-method case study analyzes Benetton's operations and reveals disconnection and inconsistency of them, as well as a failure to communicate ethical values and socially responsible attributes throughout organizational identity. |
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